Driving Global Digital Evolution: How Dentsu Aegis Network Collaborated with Cognitive Group

Dentsu Aegis Network, a global powerhouse in media and digital marketing, spans 145 countries and comprises 550 diverse business units. After several mergers and acquisitions, the organization grappled with a lack of uniformity in its processes across the enterprise. To address this challenge and standardize their operations, they embarked on a digital transformation journey.

While Dentsu Aegis Network had previous recruitment partners on their Preferred Supplier List (PSL), none possessed the specialized knowledge and extensive network in the Microsoft space. Enter Cognitive Group, with over 15 years of dedicated experience in Microsoft recruitment and a proven track record of supporting organizations in similar digital transformation programs of various scales.

100 +
80 +
Permanent hires

The Challenge

Each business unit within Dentsu Aegis Network had its own systems and varying levels of technological maturity. This complexity necessitated a tailored approach to migrate all units onto the Dynamics 365 platform, powered by Azure cloud adoption. 

The challenge was threefold:

  1. Implementations from Scratch: Some units required entirely new implementations.
  2. Migrations from Competing Technologies or Legacy Systems: Others needed to transition from existing technologies.
  3. Upgrades from Older Microsoft Technologies: A few were upgrading from previous Microsoft solutions.

This diversity of requirements demanded a recruitment partner with in-depth expertise in the Microsoft technology landscape.

The Outcome

The partnership between Dentsu Aegis Network and Cognitive Group yielded impressive results over seven years of nearly 200 placements.

Typical Roles Placed

Cognitive Group's expertise extended to various critical roles within the Dentsu Aegis Network:

  • Programme Directors: Steering digital transformation with strategic vision.
  • Business Analysts: Shaping processes for optimal outcomes.
  • Infrastructure Leads: Ensuring robust and scalable IT infrastructure.
  • Solution Architects: Crafting innovative solutions.
  • Integration Leads: Streamlining systems for seamless operations.
  • Unified Communications: Enhancing team collaboration.
  • Test Leads: Ensuring the reliability of digital solutions.
  • Functional Consultants: Bridging technology and business needs.
  • Azure Data Architects: Leveraging cloud expertise.
  • BI Consultants: Delivering data-driven insights.

In this collaborative journey, Dentsu Aegis Network found a dedicated partner in Cognitive Group, who not only understood their needs but also delivered the right talent to fuel their digital transformation. Together, they built a brighter, more cohesive future for the network.

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